Retail Landscape Challenges & Opportunities for U.S. Retailer

Objective: Understand challenges at shelf in a top 3 U.S. retailer for the health & wellness category

Methodology: In-store Individual Shopalongs in 3 different markets: U.S. Southeast, Midwest, West Coast markets

Branding & Partnerships Intersectionality for U.S. airline

Objective: Uncover ideal brand equity touchpoints for brand partnership optimization for top 3 U.S. airline

Methodology: Brand workshops held with frequent fliers across the U.S.: East/West Coasts and Midwest markets

New Category Entrance & Competitive Landscape for U.S. Toddler Brand

Objective: Assess opportunities and challenges for new category entrance for a leading U.S. Baby & Toddler brand

Methodology: Focus groups featuring mock shelf sets for a leading U.S. Baby & Toddler brand.

Political Landscape & Sales Implications for Major U.S. Beverage Company

Objective: Understand U.S. political and social implications of social media campaign 

Methodology: Focus groups in the Northeast, Southeast and Midwest

Digital & Linear Usage Patterns for Major U.S. News Network

Objectives: Understand content consumption patterns for news programs and relationship between linear and digital usage

Methodology: Focus groups in Southeast, South and Midwest U.S.

Value Proposition for Local Public Radio Affiliates

Objectives: Assess value proposition & programming opportunities for local NPR affiliates

Methodology: Virtual and In-Person Focus groups in local markets in Pennsylvania and California

B2B Marketing Platforms for Major U.S. Pharmaceutical Company

Objectives: Leverage brand mission and attributes for creation of marketing platforms

Methodology: In-Person Branding & Marketing Workshops

B2B Path to Purchase Interviews for Global Building Supplies company

Objectives: Understand Contractor and Architect path to purchase and critical sales touchpoints

Methodology: Virtual In-Depth Interviews