Amy Harkin is a marketing and consumer insights professional with over 20 years of experience in product development, direct-to-consumer sales, brand marketing and consumer research. Amy brings extensive expertise across multiple categories including food & beverage, tech & software, baby-to-adult consumer packaged goods, consumer services and entertainment.

Adept at both in-person and virtual qualitative research, she is experienced in all regions of the US market (across a range of large to mid-tier markets), UK and Asia. Specifically applicable to food & beverage clients, she is also well versed in multi-market national CLT studies.

A RIVA-trained professional moderator and facilitator, Amy spent over 10 years 'behind the glass' in management with a Fortune 500 company and is uniquely suited to understand client and corporate needs. She is skilled at uncovering the 'why' behind the 'what' of consumer preferences and bringing to life the insights that shape positioning, branding, and product strategy.